The Marketing Pitch

OK, so now we understand that we need to sell ourselves, so to speak, before we can convince the other guy across the table to hire us. But how can this be done? While this is certainly not a panacea to all the issues you might face in your journey to a career change, it’s certainly something to start with. It’s a simple, yet powerful self-realisation process that can yield amazing results in your career transition.

FOCUS

Start by focusing and identifying suitable job markets. The questions here are:

a)      STAY in the same industry and do the SAME thing? (STAY-SAME)

b)      STAY in the same industry and do a NEW thing? (STAY-NEW)

c)       CHANGE the industry and do the SAME thing? (CHANGE-SAME)

d)      CHANGE the industry and do a NEW thing? (CHANGE-NEW)

In addition to those, you need to know the skills, abilities, interest and experience that you offer; find a match with an employer’s needs  and get hired! It sounds easy, but in real life, this could be a frustrating and ultimately rewarding experience.

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